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Behavourial targeting for all AdWords advertisers

March 29, 2010 in News Roundup

hand _on_mouseGoogle has made its ‘Remarketing Programme’ available to all AdWords advertisers, New Media Age reports.

The service allows advertisers to target previous visitors in trying to lure them back.

Remarketing has previously been limited to only few advertisers as a premium-priced, exclusive product, but having moved out of beta stage the company has decided to offer it to everyone.

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Quote

March 25, 2010 in Micro-Bites

Quote

Quote

My favorite thing about the Internet is that you get to go into the private world of real creeps without having to smell them.  ~Penn Jillett

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Profile: John Perry Barlow

March 25, 2010 in Micro-Bites

Profile

Profile

John Perry Barlow is a digital rights activist, retired cattle farmer and a former lyricist of the Grateful Dead. Barlow is one of the founding members of the Electronic Frontier Foundation, a donor-suppoted organisation protecting fundamental rights in the digital world.

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Definition: Crowdsourcing

March 25, 2010 in Micro-Bites

Definition

Definition

Crowdsourcing – Based on open-source software, Crowdsourcing is a technique in which a task is broadcast to a wide network of participants. The best results from the assigned task are rewarded by moving ahead to the next step of the overall project.

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Lateral thinking

March 25, 2010 in Micro-Bites

Lateral Thinking

Lateral Thinking

Q: A black man dressed all in black, wearing a black mask, stands at a crossroads in a totally black-painted town. All of the streetlights in town are broken. There is no moon. A black-painted car without headlights drives straight toward him, but turns in time and doesn’t hit him. Why?

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SAScon – Search Analytics Social Media Conference

March 25, 2010 in Events

Date: 28 April 2010
Venue: The Bridgewater Hall, Manchester

Description:

SAScon, delivered in association with Manchester Digital and SEMPO will be the UK’s leading Search Marketing conference. Speakers will include many of the world’s experts in search engine optimization (SEO), analytics and social media marketing.

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Strategy vs. Creativity

March 25, 2010 in Events

Date: 20 April 2010
Time: TBC
Venue: TBC
Speaker: Tim Lewis & Callum Lumsden, Small Back Room
Cost: £25.00 + £4.38 VAT

Description:

Tim Lewis is the leading brand strategist at Small Back Room. He was responsible for the delivery of the Emerging Markets London Development Agency project for the Beijing Olympic Games, showcasing the capital as a destination for business, tourism and education and is particularly proud of leading the team responsible for creating an inward investment brand for Montenegro and a tourism brand for Northumberland Tourism.

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Mediabox Partnerships & Networking event

March 25, 2010 in Events

Date: Thursday 15th April 2010
Venue: Cornerhouse, Manchester
Time: 16:00-18:00
Cost: Free

Description:

If you work with young people or are a creative or media professional, this event is an opportunity for you to find out how to form and maintain creative partnerships for youth media projects. You will hear advice from those who have gone through the process and have had really positive outcomes. You will also receive advice about the funds available for organisations to run youth led media projects.

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Mix

March 25, 2010 in Events

Wed 14 Apr, 2010 from 7:00pm – 11:55pm
Juno
Shoreditch High Street
London, E1 6JE, UK
Cost: £5.50
Event Website

Come and join the mix at the next Show and Tell event…

So what’s this event about, then? A chance to mingle and make friends in an informal environment. It’s an event for established people who work in film, tv, advertising and digital.

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Web Usability Training

March 25, 2010 in Events

Tue 13 Apr, 2010 from 9:30am – 4:30pm
BSG House
City Road
London, EC1V 2TT, UK
Cost: £295.00
Event Website

Description

This one day course is designed for people who want to know how to make web sites usable and for anyone who is involved in the design process.

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