Behavourial targeting for all AdWords advertisers
March 29, 2010 in News Roundup
Google has made its ‘Remarketing Programme’ available to all AdWords advertisers, New Media Age reports.
The service allows advertisers to target previous visitors in trying to lure them back.
Remarketing has previously been limited to only few advertisers as a premium-priced, exclusive product, but having moved out of beta stage the company has decided to offer it to everyone.





