Marketers' love for video sets up bright future for Superkrush
June 17, 2011 in News Roundup
A North East marketing-film company Superkrush is looking to expand as it celebrates its 10th birthday.
Initially a team of six, Superkrush is set to expand to a team of nine over the coming months and they are looking to capitalise on the “huge opportunities” presented in social media and technology.
Superkrush’s managing director Chris Taylor explained the importance of video as part of the marketing of a modern business.
“Video is predicted to account for 90% of all online traffic by 2013, so businesses are recognising the need for good content and the potential reach film has over other marketing tools,” he said.
“Video can be shared across a raft of social media, very quickly disseminating key messages and engaging with key audiences.”
Meeting expectations on any budget
Superkrush has worked with Newcastle Science City, Northumbria University and Northumbria Police and has a raft of national clients in its portfolio including a current project with the National Media Museum in Bradford.
Chris believes the company have been able to maintain their standards even when working on a recession-friendly budget.
“The beauty of film is that it allows you to connect and engage with your audience quickly and effectively, and we can find ways to deliver the same calibre of work and meet client expectations on any budget.”