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Extra taster session for music management course announced

February 24, 2012 in News Roundup

Newcastle-based music development agency Generator is running an extra taster session for their music management course, MMBE, due to high demand.

The session – set to take place on 1 March at Gateshead College – will give the North East music community another chance to meet the Generator team and the lecturers to find out more about the course.

Managing a Music Business Enterprise (MMBE) is a 13-week course aimed at amateur musicians, managers and promoters wanting to make their passion into a profession.

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Dene Films’ 20th anniversary celebrations fill Tyneside Cinema

February 17, 2012 in News Roundup

North East’s leading producer of commercials and documentaries, Dene Films, celebrated its 20-year journey with a special screening at the Tyneside Cinema last week.

The show took the form of a 20-minute reel of clips starting with Dene’s first ever production for SCS and finishing with the BAFTA nominated film for the BBC – Stammer School.

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P&G pushing the envelope

February 17, 2012 in News Roundup

Yes, we know that sarcasm is the lowest form of wit but how are you meant to resist when you see a headline like ‘P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook’.

Procter & Gamble, gatekeeper of brands such as Gillette, Braun, Pampers and Pringles, are well known for their astronomical advertising spend ($10bn – yes, that’s billion not million).

But CEO Robert McDonald has just discovered that Google and Facebook can be “more efficient” than traditional media. So, to celebrate this eureka moment, he’s going to axe 1,600 people.

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New North East designed business intelligence tool set for success

February 16, 2012 in News Roundup

Ambitious entrepreneur James Mishreki is working with AstonParts.com.

Ambitious Northumbria University graduate, James Mishreki, has launched a new web based tool to help businesses keep track of their competitors.

Competitor Monitor has been devised to automate the process of price checking against competitors online, allowing for easy analysis of vital market data that could not be generated manually.

“It is empowering companies to become more proactive in protecting their brand, being more competitive and finding market opportunities”, the 25-year-old North East entrepreneur said.

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Less than two weeks to grab super early bird GameHorizon tickets

February 16, 2012 in News Roundup

The North East’s flagship game conference is once again set to fill the region with top speakers from the industry.

Taking place on 27-28 June, the GameHorizon Conference already boasts an impressive line-up of speakers.

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New web app helps women navigate confusing dress sizes

February 16, 2012 in News Roundup

Frustrated by the differences in high street retailers sizes, a young web developer decided to put her skills in use for the greater good.

“What Size Am I?” is a web app set to help women in the UK and the US find clothes that fit.

The interactive interface draws its data from official measurements published online by each shop.

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Wolfram Alpha Pro launches to take computational knowledge to another level

February 10, 2012 in News Roundup

A new service from the company behind the knowledgeable search engine Wolfram Alpha brings the power of data into the hands of the user.

Wolfram Alpha Pro enables users to upload virtually any common kind of file or data for automatic analysis.

According to Stephen Wolfram, founder and CEO of Wolfram Alpha LLC, this is ‘a major step forward’ for Wolfram Alpha and the concept of computational knowledge.

“It is the single most important development for Wolfram Alpha since the original website launched in 2009″, he said.

“Our goal is to do what a top data scientist would do if given the user’s data – but to do it automatically in just a few seconds.”

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Fuse your love of music with business on management course

February 7, 2012 in News Roundup

Mark Elliott is turning his hobby into a career thanks to Generator and Gateshead College.

Amateur North East musicians, managers, promoters and publishers are set to benefit from the second run of a popular music management course.

Taking place at Gateshead College, Managing a Music Business Enterprise (MMBE) is supported by the Newcastle-based music development agency Generator.

The 13-week course will lead into nationally recognised qualification equipping participants with skills and knowledge essential to running a sustainable music business.

New career for local music lover

The MMBE course was a turning point in the career of the local music collector and promoter, Mark Elliot.

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Another big client win for North East search engine specialist

February 7, 2012 in News Roundup

Mediaworks founder Brett Jacobson (left) with Dan Hoggan.

Team Valley based Mediaworks has been chosen to implement a 12-month search engine optimisation strategy for the office supply giant Viking Direct.

Viking is one of the UK’s largest office equipment providers supplying thousands of offices throughout the country with equipment ranging from stamps and coffee to seats and desks.

Brett Jacobson, managing director of Mediaworks, said it was great to have another big name to add their client list.

“Viking is in a highly competitive market and we know that we can assist them to have the upper edge on their competitors, and ultimately boost its revenue”, he said.

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Fashion & new tech combined in innovative music marketing

February 1, 2012 in News Roundup

A creative agency in Singapore has scooped awards and fame with their innovative combination of music, fashion and RFID technology.

Created by DDB Singapore, the campaign set out to engage the young people as well as to increase web traffic and downloads at StarHub Online Music Store.

Partnering with local retailers, the campaign created state-of-the-art fitting rooms that play music matching the style of each person trying clothes on.

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