Heineken's YouTube ad charms TV viewers
August 24, 2010 in News Roundup
After the huge YouTube success of its Walk-in Fridge ad, Heineken has launched a multimillion ad campaign on TV and in cinemas.
by Ardrich
by Ardrich
Debenhams snub airbrushed models
August 19, 2010 in News Roundup
Debenhams is set to significantly reduce the use of airbrushed images in their marketing. The department store is introducing strict guidelines after an experiment in their London store in June.
Customers were asked to chose between two images of a swimwear model, one of which had been digitally enhanced.
According to Debenhams, the feedback was 100% positive and hugely in favour of the natural image.
by Ardrich
Why it's worth knowing that the majority of US adults Google themselves
June 4, 2010 in News Roundup
According to a recent study, 57% of US adults have typed their name into a search engine.
The study, which was carried out by Pew Internet & American Life Project, also found that users are becoming increasingly aware of their online reputation.
The growing tendency of Googling yourself (the study concluded a 10% rise from 2006) was something an ad creative Alec Brownstein picked up on while job-hunting.
by Ardrich
Nike paints a World Cup horror picture in teaser
May 19, 2010 in News Roundup
Bloated Wayne Rooney cooks baked beans in a caravan after a World Cup disaster in a new Nike ad teaser.
Titled ‘Write the Future’, the clip features two Rooney’s neighbours on the caravan park talking about a failed pass to Theo Walcott, after which it all went downhill. A Nike billboard in the background depicts a victorious Franck Ribery.
by Ardrich
Twitter introduces ads – at last
April 15, 2010 in News Roundup
Twitter has finally rolled out an advertising service this week. Lending its idea from Google’s advertising model, ‘Promoted Tweets’ will initially show ads only on top of some of the site’s search results pages.
The ads are reportedly later to be shown on Twitter’s home page, tailored by the user’s interests.
by admin
Got an extra $1m? Buy an ad slot in the 'Lost' Finale
March 31, 2010 in News Roundup
A 30-second ad slot in the final episode of the popular TV series ‘Lost’ is currently going for around $900,000, the AdAge reports.
According to the article, the pricing has gone up 400% on last year’s $213,536 for a 30-second spot and is not far under the price for an ad slot in the Oscars broadcast.
The hefty cost is said to demonstrate advertisers’ increasing interest in what’s being called ‘event programming’. As people are turning to online on-demand services to watch shows in their own time, it has become much more difficult for advertisers to assemble a large crowd to which they can show their adverts.
by admin
Strategy vs. Creativity
March 25, 2010 in Events
Date: 20 April 2010
Time: TBC
Venue: TBC
Speaker: Tim Lewis & Callum Lumsden, Small Back Room
Cost: £25.00 + £4.38 VAT
Description:
Tim Lewis is the leading brand strategist at Small Back Room. He was responsible for the delivery of the Emerging Markets London Development Agency project for the Beijing Olympic Games, showcasing the capital as a destination for business, tourism and education and is particularly proud of leading the team responsible for creating an inward investment brand for Montenegro and a tourism brand for Northumberland Tourism.
