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by Ardrich

Is HTML5 ready to take over multimedia content on the web?

July 22, 2010 in Features

html5_feature

The debate is starting to get confusing. It’s like schoolyard bickering all over again. Apple doesn’t like Adobe, Google doesn’t like Apple, Adobe and Google are buddying up, YouTube is stuck in the middle. And Steve Jobs rants at everyone.

The latest development in the HTML5 vs. Flash debate was YouTube rewriting its mobile site entirely in HTML5 – after criticising it in their official blog. This was happy news for iPhone and iPad users, but the rest of us are confused. Who’s in the right and what’s the future of these web technologies?

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Apple rolls out iAd

July 1, 2010 in News Roundup

iad_logoApple’s long-awaited advertising platform is looking to do for mobile marketing what Google’s AdWords did for the websites.

Set to dominate mobile advertising, iAd is launching with pre-launch bookings worth a reported $60m featuring brands such as AT&T, Campbell Soup Company, Chanel, Nissan, Unilever and The Walt Disney Studios.

Apple’s CEO Steve Jobs is naturally over the moon about the new platform saying it “offers advertisers the emotion of TV with the interactivity of the web”.

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Jobs hails iPhone 4 as "the most beautiful thing we've ever designed"

June 8, 2010 in News Roundup

iphone4

According to Apple, iPhone 4 is the biggest leap since the original iPhone.

After less than two weeks of the iPad UK launch Apple is back in the technology news headlines again. Now, it’s time to for the new iPhone.

Launched yesterday at the Worldwide Developers Conference, the revamped version features stainless steel case, improved display and is 24% thinner than its predecessor, making it, according to Apple, the “thinnest smartphone on the planet”.

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Apple overtakes Microsoft as iPads hit UK stores

May 27, 2010 in News Roundup

green_apple (1)Apple has passed Microsoft in market value claiming its place as the biggest technology company in the world.

Changes in the share prices on Wednesday meant that Apple’s total value grew to $222bn, allowing it to leapfrog past Microsoft’s $219bn.

The Californian-based tech giant is now the second biggest company in the world, paling in comparison only to the oil giant ExxonMobil with a market value of $282bn.

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(I can't get no) Tablet Action

May 17, 2010 in Blog, News Roundup

Guest blogger

Guest

If computers were cars, Apple’s iPad would be something very fancy, with ridiculous seats and a giant spoiler on the back.

There’s no denying that the iPad is a good-looking piece of kit, and it’s futuristic style of “all-screen, no keyboard” is going to define what computing will be in the future. Amazon’s Kindle device looks similar, but is more focused around reading (and buying) any book, anywhere. These two devices are a glimpse of what computers are going to look like from now on: small, flat, and pocketable.

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The curious case of Steve Jobs

May 13, 2010 in News Roundup, Uncategorized

stevejobs_newsweekFrom start to finish, the Apple CEO is a man of contradictions. A young Steve Jobs, starting out in the working life, was faced between an unusual choice between the business world and the Buddhist monastery – to make a living of selling gadgets to masses or to devote his life to a famously non-materialist faith.

Worshiped by the Apple-cult, loathed by the PC conservatives, Jobs doesn’t struggle to spark an opinion.

Currently, the polo-neck enthusiast from California, makes it regularly to the headlines of the digital world. Yet in 2004, when London iTunes store was launched, a Guardian article described him as practically unknown compared to Bill Gates.

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Steve Jobs' Flash rant – happened so far

May 13, 2010 in Features

After months of sniping and grumbling at Adobe, Apple boss Steve Jobs didn’t leave anything to interpretation in his open letter on the company’s site.

noflashoniphones

It has to be admitted, the controversial letter, in which he argues against the use of Flash, is extremely persuasive, if a little long. It’s clear in its point and comes across very professional.

Jobs’ take on the subject at a question & answer session for Apple employees was not so diplomatically phrased.

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The iPad has landed

April 6, 2010 in News Roundup

ipad_launchThe much-awaited Apple tablet hit the US stores last Saturday. As a reported 300,000 iPads were received by excited new owners, the internet started buzzing with reviews.

According to The Telegraph’s round up, the experts are at odds over the new device – some annoyed at its closed nature, others impressed by the easiness of its usability.

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Flash moves on to smart phones

October 12, 2009 in News Roundup

phonesOne of the most common technologies for watching video on a computer will soon be available for most smartphones.

Flash software is used to deliver around 75% of online video and is the key technology that underpins websites such as YouTube and Google Video.

Until now, many smartphones and netbooks have used a “light” version of the program, because of the limited processing power of the devices.

The new software is intended to work as well on a smartphone as a desktop PC.

Adobe, the maker of Flash, said it should be available on most higher-end handsets by 2010, although Apple’s iPhone would continue not to use the software.

“The sort of rich apps we now see being delivered on PCs will now be coming to the phone,” Ben Wood, director of mobile research at analyst firm CCS Insight, told BBC News.

“You’ll be able to access a lot of the cool stuff that web designers are coming up with.”

Web boom

-Flash is one of the most common pieces of software installed on computers.

-It is found on about 98% of PCs and almost 75% of all online video is delivered using the software, according to Adobe.

-It powers services such as the BBC iPlayer and around 70% of web-based video games.

-However, until now, the full version of the software has not been available on smartphones.

-Instead, users have had to use Flash Lite, a stripped down version of the media software that does not make the same demands of the device’s memory or processor.

-Flash Lite is currently installed in around 40% of all new mobile phones and will continue to be offered on lower-end handsets, Adobe said.

-Flash 10.1, as the new software is known, had been developed because the mobile web was “booming”, said Mr Wood.

In addition, he said, developers and users demanded a consistent web experience from desktop PC to smartphone.
“We’re addressing that need,” said Anup Muraka of Adobe.

“Years ago, browsing on smart phones was almost non-existent – nobody was worried about desktop experiences on phones,” he added.

“But a tremendous level of capability has been added to these devices in recent years and as a result that has changed.”

A recent report by CCS Insight predicted that by the end of 2009 44% of mobile users will access data via their handsets, whilst smart phones are expected to account for around 17% of the more than one billion handsets shipped during 2009, according to forecasts.

“[Mobile phones] have gone from being a voice device to a very visual device that you hold in front of you,” said Mr Wood.

Apple anomaly

The new software supports high-definition video and can also be used with touchscreen devices.

It is the first major product of an initiative known as the Open Screen Project, which aims to create a flexible media platform for films and games that can run on any device – from set top boxes to mobile phones.

The intention of the project is to develop flexible software that will mean developers will only have to write code once, rather than tweaking it for different platforms.

The Open Screen Project is backed by nearly 50 companies including Google and Nokia.

The new software will be available for Windows Mobile, Palm webOS and desktop operating systems including Windows, Macintosh and Linux later this year.

Trial software for Google Android and the popular Symbian operating systems are expected to be available in early 2010.
However, it will not be available for the Apple iPhone, according to Mr Muraka.

“We’re going to need Apple’s cooperation,” he told BBC News. “At the moment Safari (Apple’s web browser) doesn’t support any kind of plug-in [on the iPhone].”

“But we’d love to see it on there.”

Mr Wood said he thought that time would come soon.

“As momentum builds, I think Apple will have little choice but to embrace it [Flash],” he said. “Watch this space.”

Apple did not respond to requests for comment.

Source – BBC