Augmented reality guide to Wimbledon launched
June 20, 2010 in News Roundup
IBM’s new Wimbledon app provides geo-specific information to help tennis fans navigate their way through one of the biggest sports events in the world.
by Ardrich
by Ardrich
Cheryl Cole in augmented reality campaign
June 16, 2010 in News Roundup
L’Oreal and Grazia magazine have launched an augmented reality (AR) ad campaign starring North East’s sweetheart Cheryl Cole (or is it Tweedy again?).
Promoting L’Oreal’s Glam Shine Reflexion lip gloss, the campaign is said to have been designed to introduce “an original and memorable cross-platform push”.
