Everyone keeps talking about it. And the internet is buzzing with different demos of all the cool things you can do with it. But what does Augmented Reality really mean for marketing? And what do you need to know about it?

Augmented reality (AR) is by definition something that adds to reality. For example computer-generated content mixed with images from the real world.

So far, augmented reality has been scarcely used by companies in their marketing. Real return on investment is yet to be demonstrated and at the moment augmented reality tends to be something only forward-thinking brands are experimenting with and is often thought of as  being tricksy.

Read the rest of this entry →