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Junior Designer

December 23, 2010 in Jobs

Location: Stokesley, North Yorkshire
Salary: £14k
Closing date: Apply ASAP, interviews in January 2011

Have you recently graduated with a creative degree in graphic design, multimedia design or art? Have you worked in a creative agency or in-house design team, either on a full time, voluntarily or freelance basis? Would you like your first step on the career ladder with a well established creative agency based close to Middlesbrough and Stokesley who specialise in design, marketing, branding and social media?

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Free Digital Marketing Seminar

October 13, 2010 in Events

Date: 20 October 2010, from 4pm
Venue: No. 1 Portland Street, Manchester, M1 3BE

Register now for your FREE pass to I Spy’s Manchester Digital Marketing Seminar.

Please join I Spy and some of the UK’s leading brands in revealing the latest trends and market developments within the digital arena. We will be addressing industry challenges and ensuring your online strategy is achieving outstanding results. In specific the below topics will be covered in depth.

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Twitter, Twitter on the wall, who's the fairest of them all

October 6, 2010 in News Roundup

gillette_twitter_campaign

Gillette has launched a Twitter campaign to find out if the public prefers bearded or clean-shaven men.

The campaign will see identical twins Dean and George Georgiandes – one shaven, one bearded – tackle challenges such as a pasta-eating competition and trying to get better service from shop assistants.

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North East firm grabs Digital Impact Award

October 5, 2010 in News Roundup

diaadNewcastle-based digital agency TH_NK has won a national award for its work on the Northern Rock Mortgages site.

Organised by Communicate magazine, the Digital Impact Awards are set to celebrate the excellence in digital stakeholder communications in the UK. TH_NK was awarded in the category “best use of digital by sector”

The awarded project transformed Northern Rock’s mortgage site, making it easier for customers to find a mortgage and learn more about the home-buying process.

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Location-based advertising sparks industry self-regulation

October 5, 2010 in News Roundup

location_based_marketingSerious privacy concerns surrounding lucrative location-based marketing have alerted the online advertising industry to address the issues by self-regulation.

Industry bodies are working on various initiatives, providing eager advertisers with suitable guidelines before more rigorous regulation comes into the picture.

Working together with brands such as Marks & Spencer, Orange and COI, The Direct Marketing Association (DMA) Mobile Council is set to develop a code of conduct for prospective advertisers, addressing concerns emerging from location based advertising.

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French Connection customers to buy straight from YouTube

September 20, 2010 in News Roundup

FC_YouTubeFrench Connection has become the first brand to create a YouTube shop in the UK by utilising the site’s Annotations feature.

The French Connection YouTique video-shop allows users to click on items on the video and buy them on the fashion retailer’s site.

The videos, which are being presented by fashion journalist Louise Roe, will feature fashion tips and style advice based on themes.

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Volkswagen Golf goes augmented

September 2, 2010 in News Roundup, Uncategorized

GOLF AR SHOT 300 dpi (2)

Augmented reality (AR) is at the heart of the advertising campaign for the new Volkswagen Golf Match.

Created by Tribal DDB London and Proximity London, the campaign features an augmented reality version of the car which can be examined by the consumers in 3D space.

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Augmented Reality – what is it and where is it taking us?

September 2, 2010 in Features

Everyone keeps talking about it. And the internet is buzzing with different demos of all the cool things you can do with it. But what does Augmented Reality really mean for marketing? And what do you need to know about it?
augmented-reality

Augmented reality (AR) is by definition something that adds to reality. For example computer-generated content mixed with images from the real world.

So far, augmented reality has been scarcely used by companies in their marketing. Real return on investment is yet to be demonstrated and at the moment augmented reality tends to be something only forward-thinking brands are experimenting with and is often thought of as  being tricksy.

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End of email marketing?

September 1, 2010 in News Roundup

PriorityInbox

Gmail’s new ‘Priority Inbox’ feature tackles cluttered inboxes and sets a new challenge for online marketers.

Launched last Monday, the new feature uses an algorithm to sort incoming emails into three categories; Important and unread, Starred and Everything else.

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PR agency creates a social media 'Hall of Fame'

August 25, 2010 in News Roundup

Highlighting the increasing importance of social media in brand marketing, PR agency Umpf has put together a list of the world’s best social media campaigns.

From iconic brands such as Coca-Cola, Ford, Nike and Nokia to lesser known names such as Ascendgence and DARPA, the ‘Social Media Campaign Hall of Fame’ features 54 innovative case studies.

According to Adrian Johnson, Umpf owner, in heart of any great marketing campaign, there is a brilliant idea.

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