by Ardrich
September 7, 2011 in News Roundup
The British have really jumped on board with social media with as many as 55% of over-65s now having a Facebook profile, a new study suggests.
The survey, issued by social media agency Umpf, showed how endemic social media use has become.
“Social media is clearly no longer the preserve of the tech-savvy under 30s”, Jon Priestley from Umpf said.
by Ardrich
September 6, 2011 in News Roundup
According to a new study, QR codes are still a long way off being little more than a marketing gimmick.
The online study, carried out by Simpson Carpenter, found that only 11% of consumers have used QR codes with lest than half (47%) finding them useful.
Kevin Connolly, from Simpson Carpenter, said one of the main reasons for the low adaptation is the lack of familiarity with new technology.
“Marketers would do well to focus on educating and informing consumers about their purpose rather than simply adding QR codes to their products and their advertising campaigns”, he said.
by Ardrich
September 6, 2011 in News Roundup
British scientists have paved the way to high-speed internet.
Led by Nobel-winning scientists Andre Geim and Kostya Novoselov, the research team have found a way of using graphene to capture and convert more light for optical communications.
Graphene is a form of carbon and its thickness of only one atom makes it the thinnest material in the world – yet 100 times stronger than steel.
by Ardrich
September 2, 2011 in News Roundup
Sunderland has been announced as the host city for the North’s first Developer Developer Developer (DDD) conference.
The free DDD North event will take place at the University of Sunderland on Saturday October 8, aiming to offer the best in technical education and networking opportunities for the local and national .NET community.
As is traditional with DDD events, the conference has a community-led agenda with sessions and speakers selected by the attendees themselves.
Current session proposals include: “ C# Coding Guidelines – Techie Panto”, “Enforcing code beauty”, “.Net on a diet”, “Mind Control Your Computer” and “Touch me, stretch me, squeeze me”.
by Ardrich
September 2, 2011 in News Roundup
Swedish furniture giant IKEA has launched a new social media campaign to create the first ever personalised 3D showroom on YouTube.
Based on users’ own information on Facebook, IKEA’s tool creates a bespoke 3D model that can then be explored and tailored by users to create their perfect bedroom.
by Ardrich
September 2, 2011 in News Roundup
North Shields based creative agency Armadillo has developed a new TV exercise app.
The first service of its kind in the world, HealthClubTV app allows users to download a full range of professional workouts and tuition videos on demand to mobile devices and computers.
by Ardrich
August 26, 2011 in News Roundup, Uncategorized
NMM had a chance to play the game with Senior Producer Mary-Jo Leroux, who told us she has enjoyed living in Newcastle during the production.
“It’s definitely a car city”, she said.
Driver: San Francisco is a fast paced action driving game which harks back to classic Hollywood car chases.
The game encourages you to drive with style at high speed drifting around corners and pulling hand brake turns in the lovingly recreated playground of San Francisco.
by Ardrich
August 26, 2011 in Features
On the eve of a worldwide release of the eagerly anticipated Driver: San Francisco, NMM met with the brothers who are putting the North East in the spotlight for games production.
On an overcast morning on the Newcastle quayside the last thing I was expecting was to be greeted by a gathering of American muscle car enthusiasts and the deep rumbling of v-12 engines turning over.
This was the scene outside Reflections studio as we were invited to sample their latest game release, Driver: San Francisco.
by Ardrich
August 24, 2011 in News Roundup
New image-tagging technology will allow publishers to connect viewers with the contents of photographs, sending them to shopping portals or other information online.
Using Stipple‘s Pipeline, publishers tag items within their photos and give the user the opportunity to go on and buy a dress or a watch, for example, which is featured in the image.
by Ardrich
August 24, 2011 in News Roundup
These days, you can see QR codes pretty much everywhere you look – from magazine ads to billboards, the black square has been woven into our landscape.
Now a company is set to weave it into our clothes.
Quality Corporate Clothing will add QR codes into work clothing, for example below a company logo in the chest.
