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by Ardrich

New Google doodle advocating CSS3

September 8, 2010 in News Roundup

Marking the company’s 12th birthday, Google’s homepage yesterday featured a ‘bouncing balls’ doodle, showing off their programmers’ skills and sending a message out to the online community.

Reacting to the hovering of the cursor, the doodle is said to consist of lots of pieces of a web page, each using CSS3, an emerging standard which the company has been eager to push along with HTML5.

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End of email marketing?

September 1, 2010 in News Roundup

PriorityInbox

Gmail’s new ‘Priority Inbox’ feature tackles cluttered inboxes and sets a new challenge for online marketers.

Launched last Monday, the new feature uses an algorithm to sort incoming emails into three categories; Important and unread, Starred and Everything else.

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How can Google challenge Facebook?

August 24, 2010 in News Roundup

google_social_mixGoogle’s desire to expand its reach to social media is no secret. Through its numerous acquisitions, Google has tried and tested different approaches but nothing so far has proved particularly promising.

Buzz, Wave and Orkut have all raised some interest at their time, but never caught on with the masses. However, if Google manages to combine the best features of its previous ventures, the rumoured Facebook challenger ‘Google Me’ could prove to be the real deal, a PC World article speculates.

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Google pulls the plug on Wave

August 12, 2010 in News Roundup

rip_google_wave (1)Google announced last week it is to drop its collaborative communication tool Google Wave.

Launched last year at the Google I/O conference, the tool aimed to combine features from email and chat with multimedia content to make sharing and real-time collaborating easier.

“Wave has not seen the user adoption we would have liked”, the search engine giant said in a company statement.

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Is HTML5 ready to take over multimedia content on the web?

July 22, 2010 in Features

html5_feature

The debate is starting to get confusing. It’s like schoolyard bickering all over again. Apple doesn’t like Adobe, Google doesn’t like Apple, Adobe and Google are buddying up, YouTube is stuck in the middle. And Steve Jobs rants at everyone.

The latest development in the HTML5 vs. Flash debate was YouTube rewriting its mobile site entirely in HTML5 – after criticising it in their official blog. This was happy news for iPhone and iPad users, but the rest of us are confused. Who’s in the right and what’s the future of these web technologies?

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Google-boss: Future is mobile


June 23, 2010 in News Roundup

mobilerevolution (1)

Matt Brittin, Google’s UK and Ireland managing director, is anticipating a mobile revolution, the Marketing Week reports.

According to Brittin, we are at the very start of “a revolution where the internet and mobile devices collide and it’s going to change the world over the next three years”.

Speaking at the IAB Engage for Mobile conference, Brittin highlighted faster, better connection; smaller, cleverer devices; low costs and the cloud as the key drivers in the rise of the mobile. He urged the audience to act as mobile pioneers to drive the medium forward at this critical stage.

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by Ardrich

Google to take on music industry?

June 23, 2010 in News Roundup

google_musicGoogle is planning to launch a music download store in 2010, The Wall Street Journal reports.

The search giant is expected to roll out a music download store, directly linked to its search engine later this year. The “interim step” would be followed by an online subscription service in 2011.

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Google Analytics: An Introduction and User Training

June 22, 2010 in Events

Wed 30 Jun, 2010 at 9:30am
Walmar House, London
296 Regent Street
London, W1B 3AL, UK
Cost: £450 (group discounts available)
Event Website

Description:

Our Google Analytics Introduction and User Training course is designed to introduce you to the basics of web analytics and how to use the data you get to make your website better.

We’ll show you how to extract the seemingly small details that could have a huge effect on your business and your bottom line.

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What could Google Wave be used for?

June 10, 2010 in News Roundup, Uncategorized

The official Google Wave blog outlines various examples of what can be done with the Wave. Fancy words like ‘creative collaboration’ keep cropping up, but the post does actually offer some useful real-life examples as well.

Here are a couple we found interesting:

google_wave_inbox_add

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What went wrong with Google Wave?

June 10, 2010 in Features

google_wave_logoDesigned to merge emails, instant messaging, social networking and document sharing, Google’s “ultimate real-time collaboration tool” hasn’t been the success it was hoped to be.

Google Wave was announced a year ago in May with a great fanfare hailing it as “the next big step” in online communication. The beta testing stage in September complied with the company’s signature word-of-mouth approach designed to maximise the hype around the tool.

The start looked promising. At the peak of the hype, invitations were circling on eBay around £55.

But then it suddenly all fizzled out. A few weeks ago Wave was finally opened to the general public but the buzz is inarguably gone.

So what went wrong then?

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