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How to deploy the web as your marketer

October 14, 2010 in Features

Richard_The_NovelThe viral nature of the Web 2.0 is every marketer’s dream. With the right kind of content and a bit of luck, millions of potential customers are just one shared link away.

For those with small marketing resoures, the web offers a free playing field. But what is it that you’re actually supposed to do there? Where should you start with a low-budget marketing campaign?

We asked Ben Myers, the Durham-born music journalist, whose second novel, ‘Richard‘, about Manic Street Preacher’s Richey Edwards, is just about to hit the shops.

Ben took us through step-by-step how he went about organising the book’s publicity campaign on the web.

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Digital Account Manager – SEO Specialist

October 13, 2010 in Jobs

Location: Newcastle upon Tyne
Salary: £ Negotiable
Type of work: Full Time
Ref Number 881411

A small marketing consultancy is seeking an experienced SEO/Online Marketing professional to join their team.

Working alongside an established Marketing team, our client have up until now been outsourcing all projects concerning the SEO and marketing of their websites. However due to increased online demand, our client would like to appoint a designated digital professional, who has established experience in maintaining and developing the efficiency of their website and digital marketing.

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JUMP

September 29, 2010 in Events

Date: 13 October 2010
Where: Old Billingsgate, London
Event website

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

Marketing has entered a new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.

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Junior Project Manager

September 1, 2010 in Jobs

Location: Newcastle upon Tyne
Salary: £13k – £15k

We are working with an award winning, highly creative, design and digital agency in Newcastle to help them find a junior Project Manager. It’s a fantastic opportunity for a rising star in the digital arena. You’ll be tasked with project managing a variety of digital campaigns, whether this is full web projects – from initial scope through to launch, social media, print or online advertising campaigns.

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Global brands fail to take advantage of SEO

August 18, 2010 in News Roundup

chocolate_thorntons (1)Global confectioners Mars and Nestle need to drastically improve their online presence to compete with high street brands like Thorntons and Hotel Chocolat, a report revealed.

Search specialist agency Epiphany Solutions analysed the confectionary companies’ online presence following results from its recent SuperBrands survey that saw smaller brands outperform giants such as of Nike and Sony.

The search analysis of the UK confectionary market revealed that global players such as Mars and Nestle were falling behind due to a perceived over-reliance on their brand name and lack of investment in online presence.

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How to sell your multi platform content

July 22, 2010 in Events

Date: Thu 29 Jul, 2010 from 9:45am – 5:30pm
Hopkins Street, Soho
London, W1F 0HS, UK
Cost: 80% off full cost price of £500, with bursary £100

How to sell your multi platform content – a one day interactive workshop for TV and Digital Media Professionals

Can you make money from your multi platform content?

We are offering a limited opportunity for TV and digital media professionals to participate in a 1 day intensive, interactive workshop which will show you different ways to exploit your content.

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Facebook UK's top advertising platform on the web

July 20, 2010 in News Roundup

fbNew figures from ComScore place Facebook firmly as the biggest online advertising platform in the UK.

The number of ads on Facebook is reported to have grown 33% in the last year.

The social media giant is reported to have served 19.7 billion ads in the UK during May this year – almost four times more than second-placed Microsoft.

Google Sites managed to reach third place on the list with its 2.68 billion ads, beating both eBay (2.71 billion) and Yahoo Sites (2.4 billion) by an inch.

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Client Services Executive

July 14, 2010 in Jobs

Salary:    £16,000 per annum
Location:    Newcastle upon Tyne

Sharpe Recruitment have an exciting opportunity available for a Client Services Executive with a passion for digital media and online marketing to take an exciting step up in their career. This is a great time to specialise in digital media and online marketing, the industry is booming and as a result our Client is expanding its team to strengthen their ability to care for Client’s across a variety of online industries.

If you are an Account Executive or Account Administrator and have experience of looking after Client’s within an agency then please read on and apply for our Client Services Executive role, which is open to applications for the next 2 weeks.

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MiniBar workshop: Effective Online Marketing with Social Media

July 8, 2010 in Events

Wed 21 July 2010, from 6:00pm – 9:00pm
Young Foundation
18 Victoria Park Square
London, E2 9PF, UK
Cost: £10 registration fee, which will be refunded at the event
Event Website

Running a business is all about reaching audiences. Tools to do so are plenty, but how do you decide what to use? Should you use Facebook, Twitter, Ning, Meetup, or create your own blog?

At this workshop, social media experts will introduce you to several strategies on how to turn social media tools such as, Facebook, Twitter, and the blogosphere into powerful marketing devices. We will discuss ways that these tools could improve your site’s traffic, or they could be used for PR, as well as maintaining your businesses’ brand name and recognition.

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The Learning Social Media By Doing Course

July 8, 2010 in Events

Wed 14 July 2010, from 9:30am – 12:30pm
One Central Park
Northampton Road
Manchester, M40 5BP, UK
Cost: Early Bird: £120+VAT, Standard: £150+VAT
Event Website / Book Now

Description:

Isn’t it time you learnt how to strategically grow and market your organisation on free social media platforms like Facebook, Twitter and LinkedIn?

Let Chi-chi Ekweozor, director of leading social media training and implementation consultancy, Real Fresh TV enthuse you with actionable strategies for using these new ways of communicating to engage with new customers, generate qualified leads and reduce marketing costs. The net effect for your business: increased sales.

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