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NMA Live – Search and social media

April 21, 2010 in Events

Date: Friday 30 April
Venue: Hesperia London Victoria
2 Bridge Place, Victoria, London, SW1V 1QA

Search takes the dominant share of online advertising spend, but social media grabs all the headlines. And as more and more brands turn to social media to communicate with customers, the relationship between search and social media becomes increasingly important to understand.

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Digital Marketing: Search Engine Optimisation Explained

April 15, 2010 in Events

Date Wednesday, 21 April 2010, 13:30 – 16:30
Location: Hilton Hotel, Gateshead, Tyne & Wear, NE8 2AR
Contact: Call 0191 281 5777 or email businesslink@btob.co.uk

We are offering you the opportunity to find out how search engines actually work and how to improve your ranking on these sites.

The phrase Search Engine Optimisation, or SEO, is used a lot these days, especially as appearing on the front page of search engines becomes more and more valuable. Indeed, businesses are almost at the point where they can’t afford to ignore what’s happening online for much longer.

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International Search Summit

April 8, 2010 in Events

Date: 13 May, 2010
Venue: The Barbican Centre, London
Website: www.internationalsearchsummit.com

Description:

The International Search Summit is an event dedicated to International and Multilingual Search Marketing. Now in its 3rd year, the event focuses on the issues and challenges facing search marketers targeting a global audience and delegates will here from some of the leading experts in international search and social media.

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Bing launches TV campaign to fight Google

March 9, 2010 in News Roundup

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Microsoft’s search engine, Bing, is bravely taking on the challenge of battling its biggest rival.

The multimillion-pound campaign, ‘Bing and Decide’, portrays Microsoft’s search engine as a ‘decision engine’ in juxtaposition to the information overload a Google search inflicts on its users, the Guardian reports.

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Free speech, censorship and Google

January 22, 2010 in Features

Google’s recent threat to pull out of China has once again provoked debate on an ever-present issue in the online world: the battle between freedom of speech and censorship.

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Google launches real-time search

December 8, 2009 in News Roundup

Google has increased competition in the search marketing industry with the launch of its real-time search that offers users access to up-to-the-second information.

An article in Marketing Week reports the search giant saying it will draw real-time data from over a billion pages on the web.

The new feature will also include updates from Twitter and the social networks of MySpace and Facebook.

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Murdoch vs. Google

December 3, 2009 in News Roundup

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As the debate over paid news content heats up, we listed some articles to keep you updated.

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Yahoo adds photos and tweets to news search

November 30, 2009 in News Roundup

yahoo-logoYahoo is adding more context to news searches, bringing photos, videos, and even tweets into its search results page.

Searchers on Yahoo – who are dwindling – will find new results for newsy events, when Yahoo launches new tabs on the Yahoo News Shortcut.

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Microsoft and News Corp in talks over paid search listings

November 26, 2009 in News Roundup

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Microsoft is suggesting News Corp to remove its content from Google and is offering to pay to make News Corp’s content available through their own search engine Bing, Financial Times reports.

According to the article, Microsoft has also approached other online publishers about their plan.

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