M-Commerce Seminar
August 17, 2011 in Events
Date: 8 September 2011
Venue: IAB, 14 Macklin Street, London, WC2B 5NF
Cost: Free for IAB members and advertisers, £99 (+VAT) for non-members
Event website
This event is a must for advertisers, retailers and agencies looking to establish an M-Commerce strategy or for those looking to improve on an existing strategy.
In 2010, £1.25bn worth of merchandise was bought on Ebay via mobile, and with new technologies like near field communication (NFC) coming into the UK, Juniper research estimates total mobile payments for digital and physical goods could exceed £400bn worldwide in 2015.



