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by Ardrich

Regional accents transfer to digital world, says study

January 19, 2011 in News Roundup

dude_wtfUS researchers have found that Twitter is full of its own kinds of geographical dialects.

A team at Carnegie Mellon University examined 380,000 messages from Twitter during one week in March 2010.

In total, they went through 4.5 million words containing shorthand expressions which they managed to link with geotags of the messages sent form mobile phones.

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'Ouch Map' shows where Brits hurt

January 13, 2011 in News Roundup

ouchmap_bodyA new social media mash-up ‘Ouch Map’ is set to map minor injuries to see which parts of the body we hurt most.

Launched by the UK health insurance provider Health365.com, the Ouch Map calls for tweets from anyone who has an ‘ouch’ moment.

The tweets should be marked with a hashtag #ouch365 and outline the part of the body that hurts as well as a pain rating form 1 to 10. The information is then displayed in real time on a glowing skeleton.

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NMA Live – Making the latest developments in search work for you

December 23, 2010 in Events

Date: 21 January 2011
Venue: Mayfair Hotel,
Stratton Street, London,W1J 8LT
Cost: £95.00 for subscribers, £125.00 non subscribers
£150.00 for non subscriber plus annual subscription to newmediaage (prices will alter after the 4th January VAT rise)

The most recent IPA Bellwether report showed marketers were revising search budgets up by 9.9% for the next quarter (nma.co.uk, 17 Dec). Social media played a large part in elevating search beyond traditional and affiliate activity in 2010 but if you really want a competitive edge you’ll need to know what’s next for this channel.

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Smarter music on the web

December 19, 2010 in News Roundup

Music_MeterEdward James Bass, the editor of music technology news site Audio Silver Lining, has listed some interesting web apps that make the most of, and contribute towards, increasing music data on the web.

One of the most interesting examples is a service called The Echo Nest.

The US-based “intelligent music platform” analyses and extracts information about songs such as tempo and rhythm as well as what’s being said about the song and the artist across the various social services on the web.

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Celebs' Twitter campaign struggling to hit its target

December 6, 2010 in News Roundup

digital_life_sacrificeThe ‘Digital Life Sacrifice’ campaign, which saw a host of celebrities become invisible on social media channels for charity, has so far not proved a success.

The idea behind the campaign, initiated by pop star Alicia Keys, was for celebrities to sacrifice their digital life until their fans had raised $1m for the ‘Keep a Child Alive’ charity.

It was initially believed that one day would be more than enough to hit the target but after three days the campaign had managed to raise little over $200 000.

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Bizpond helping small businesses with social media

November 16, 2010 in News Roundup

bizpondlogoA website founded just four months ago to help small businesses and freelancers in the North East has already shattered the growth plans of founder Di Gates.

Bizpond operates like an online noticeboard for businesses, allowing users to post their available skills in one place, and put out calls for services on another.

The site already has a community of over 2000, which is growing daily and has been shortlisted in the B2B category of this year’s North East Digital Awards, The SMACS.

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The Queen debuts on Facebook

November 8, 2010 in News Roundup

queenonfb

The lucrative idea of reaching more than half a billion people across the world has become too tempting for the PR department of the Royal Family to resist.

As her latest social media venture, the 84-year-old monarch has had her own Facebook-page launched today.

“Facebook is probably the last bastion of social media the Royal Household had not yet entered, and the Queen is keen to be fully signed up to the 21st century”, a royal aide said.

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Durham police tweeting to students

November 3, 2010 in News Roundup

durham_uni_policeA police team in Durham is using Twitter to give advice to students and keep them updated of the latest incidents in the city.

Philip Raine, Durham police community support officer, believes the informal tone of social media will help to build links with the students.

BBC quoted some of the latest tweets of the team:

“Just caught 2 students on The Bailey with traffic signs. The first freshers we have found that have been ‘men at work.’”

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Sizzling start for North East online cooking community

October 26, 2010 in News Roundup

sizzledish_alan_leeDeveloped by Durham business man Alan Lowery and Gateshead-based web-design company Industrial Strength, an online cooking community Sizzledish has attracted more than 900 members in the first two months.

Launched to beta stage in August, the site is aimed at everyday cooks to share their recipes and love of food.

The members, called Sizzlers, can post and rate recipes, type in ingredients to get ideas for meals and create their own individual cookbook of favourites.

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Innovation in Social Media – Manchester

October 26, 2010 in Events

Date: 10 November 2010 (8:30am – 10:15am)
Venue: MWB Manchester, Manchester, UK
Duration: About 2 hours
Cost: £75.00

Social media offers much more than an opportunity to ‘reach new audiences’. It offers powerful new efficiencies, better fit marketing, products and services your customers demand and care about – and new business models.

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