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Social Media Training – Skills Accelerator

August 28, 2009 in Events

Date Thu 10 Sep, 2009 from 9:30am – 5:00pm
Venue Old Street, London, UK
Cost £395

Overview

Social media is the hottest topic in digital and an essential part of every brands digital armoury. From Facebook and Twitter to blogs and facilitators social media has inspired some of the most creative innovative and creative campaigns of the past year. Social media has become more than an after-thought, it is now a part of every successful marketing campaign!

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What People Are Tweeting About

August 21, 2009 in News Roundup

EMARKETER — What is the purpose of Twitter?

Social media marketers have been trying to answer that question as they use the microblogging service to promote their brands and products. The general wisdom is that Twitter is great for conversations and self-promotions. But critics of the 140-character medium have some support from an August 2009 Pear Analytics study of the site’s public timeline.

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Headline Writing In The Digital Age

April 30, 2009 in News Roundup

Jason Lee Miller

Jason Lee Miller

By Jason Lee Miller – Fri, 04/17/2009 – 15:30

7 Tips

There are many schools of thought regarding the Art of the Title, and generally this art varies according to purpose, medium, and culture. For better or worse, depending on your viewpoint, the Internet has changed what we expect from headlines, and how we shape them, but it is hardly a static art, especially with the advent of microblogging platforms like Twitter.

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Twitter as a Tool for Marketing and PR

April 28, 2009 in Features

Twitter ye not! Guardian prank

Twitter ye not! Guardian prank

This month we look at the rise of micro blogging and how it can be applied to business.

This year’s April 1st story from the Guardian stated “Twitter switch for Guardian, after 188 years of ink” -  Newspaper to be available only on messaging service, Experts say any story can be told in 140 characters…

When you’re the subject of the Guardian’s April Fool ruse, you know you’ve made it big! The article itself made amusing reading – an excerpt:

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