by Ardrich
September 20, 2010 in News Roundup
French Connection has become the first brand to create a YouTube shop in the UK by utilising the site’s Annotations feature.
The French Connection YouTique video-shop allows users to click on items on the video and buy them on the fashion retailer’s site.
The videos, which are being presented by fashion journalist Louise Roe, will feature fashion tips and style advice based on themes.
by Ardrich
April 29, 2010 in News Roundup
The US on-demand video service Hulu has given up on its plans to launch a UK version, the Telegraph reports.
The decision came after long-lasting talks with the major British broadcasters collapsed.
According to several senior broadcasting executives, Hulu’s negotiation team has said they have been forced to abandon its UK plans.
by admin
February 8, 2010 in News Roundup
A new study suggests that Hulu, the US video-on-demand service, has an ad-delivery system that is the most effective for long form video.
Before streaming content, Ad Selector makes viewers select the brands they wish to see ads from.
by admin
December 8, 2009 in News Roundup
Josh Warner, the president and founder of brand video distributor Feed Company, listed his choice of the 10 most innovative viral video ads of 2009.
He wrote on Mashable.com: “2009’s crop of top viral video advertisements show us that people are willing to embrace a host of creative approaches on the social video Web, from beguiling mini-films, to user-generated advocacy, to YouTube (YouTube) celebrity endorsers, to elaborate commercial-grade productions. That’s good news for creators.”
by admin
August 21, 2009 in News Roundup
The talking newspapers pored over by wizards in the Harry Potter books have taken a step closer to becoming a reality, after an American magazine announced it will debut video adverts next month.
Entertainment Weekly, one of the highest circulation magazines in United States, will feature wafer thin video displays, about the size of a mobile phone screen, playing up to 40 minutes of video.
by admin
July 21, 2009 in News Roundup
Just in from the Quick.tv team, who we wrote about recently in our Monetising Online Video feature.
Great news – Quick.tv has now officially launched!
Thanks to everyone for your support and feedback during our Beta release; we hope you enjoyed it and will continue to use the service.
As a Beta User you are invited to continue without charge for another two weeks, following which we will include double play-out time for those who sign-up. No credit card or obligation at this point, simply login to your Quick.tv account by visiting
http://studio.quick.tv
Also, it’s worth taking a look at the rest of the new website which gives more information about the platform and additional services.
Any questions, just contact support@quick.tv.
Kind Regards,
Nick Bell & Tod Yeadon
Co-founders
Quick.tv
by admin
June 10, 2009 in Features
A lot of experimentation with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, video banners, ads that take over the whole screen, and little icon bugs that crawl along the bottom. What you’ve probably all seen the most of, however, is the plain video pre-roll that mimics a traditional TV commercial, even though everyone knows it’s not very compelling.
So what does it all mean and what are the implications for business?
Well it means that a whole new raft of advertising tools have just become available, which are well and truly geared towards the TV-loving, hard-to-impress consumers of today.
by admin
April 30, 2009 in News Roundup
By: NMK Created on: April 2nd, 2009
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Vignette’s Guy Westlake explains why the Internet really is the new television.
With the UK economy now officially in recession, companies have to work even harder today to retain their existing customers while attracting new ones. As websites are now consumers’ preferred channel of communication with brands, it is imperative to have a site that stands out and truly engages customers. In order to achieve this, organisations can tap on video to create a dynamic and interactive online experience for customers that not only retains interest but also helps foster loyalty.
